Chloé Signature Rose Tangerine, a new lively and fruity freshness signed Chloé
In 2008, the house of Chloé launched a feminine perfume in its image, bearing the same name as the brand. The Chloé perfume symbolized the portrait of a freed woman, endowed with an innate sense of chic and loudly affirming her desire for independence. Putting the rose in majesty, he was quickly welcomed by women, who appreciated in him his airy and sensual side. Since then, Chloé has never stopped reinventing her fragrance.
Thus, this feminine juice has become in turn an Eau de Toilette, an Intense Eau de Perfume, an Absolute de Parfum or even a Fleur de Parfum. Once again, in 2020, he metamorphoses and gives birth to Chloé Signature Rose Tangerine, an infinitely fruity fragrance, presented in an orange bottle and embodied on screen by actress Lucy Boynton.
Chloé presents her new muse
The release of Chloé Signature Rose Tangerine is an opportunity for the brand to present to us the face of its new muse and ambassador. This time, Chloe has set her sights on the British actress Lucy Boynton, particularly known for having played the role of Mary Austin in the biotic Bohemian Rhapsody, retracing the epic of the group Queen. For Chloé, Lucy Boynton succeeds the previous Haley Bennet, Clémence Poesy and Chloé Sevigny. Here, she represents a naturally charming and spontaneous woman, a portrait that sticks wonderfully to the image of this new essence.
Chloé Signature Rose Tangerine, a floral and fruity fragrance
Chloé Signature Rose Tangerine owes its existence to two perfumers: Sidonie Lancesseur and Michel Almairac. The latter did not want to distort Chloe’s collection. Thus, they chose to preserve its main ingredient: the rose. However, it is here associated with other more fruity flavors. The mandarin comes in particular to brighten the whole, while the luminous blackcurrant makes it more sparkling. Green notes are also invited in its recipe and give it a more vegetal facet but just as elegant. Finally, Chloé Signature Rose Tangerine ends with a more woody and persistent trail of cedar and white amber.
The return of Chloé’s iconic bottle
If, on the scent side, Chloé Signature Rose Tangerine is indeed a new one, on the bottle side, however, few changes have been made to this perfume. Thus, the bottle of Chloé Signature Rose Tangerine takes the form of all the perfumes in this collection. As a reminder, this bottle was originally designed by designer Patrick Veillet, who took care to crinkle his glass, taking inspiration from the emblematic Chloé motif adorning the sleeves of his blouses. All in delicacy, the bottle of Chloé Signature Rose Tangerine combines the rigor of a cube with the softness of a rounded cap. An orange-pink ribbon matching the color of its juice also completes the ensemble, while a small metal plate amplifies the refinement of this perfume while bearing the name of Chloé.