Hugo Boss

The history of Hugo Boss

Hugo Boss owes its beginnings to a German tailor who opened his first store in 1923 in Metzingen, near Stuttgart. He specialized in protective clothing for industry, raincoats and uniforms. As early as 1939, the war appeared to be an opportunity for Hugo Boss who only began to manufacture uniforms for the army. It was not until the end of the war that the standard activity of the sign resumed its course. Nevertheless, its founder died in 1948 and it was from then on the family line that took up the torch. It was ultimately his two grandsons, Uwe and Jochen Holy, who decided to focus on men’s ready-to-wear, which at the same time forced them to modernize their production techniques. Hugo Boss men’s suits made their appearance in 1966, displaying remarkable quality, which allowed them to establish themselves in the world of German men’s ready-to-wear. Little by little, Hugo Boss managed to increase his notoriety, even crossing the Atlantic to dress famous actors or sportsmen, like Sylvester Stallone. Nevertheless, Hugo Boss experienced a slight shortness of breath in the early 1990s, which was short-lived thanks to the revival instilled by Peter Littmann, hired as CEO. In addition, he launched the Hugo label aimed at a younger target and offering lower prices. Likewise, it focused on the internationalization of Hugo Boss by making it today one of the most famous brands on the planet.

Hugo Boss perfumes

In parallel with this extension, the Hugo Boss house decided to orient itself in the field of perfumery in 1985 by creating a masculine and aromatic juice called Boss Number One. Boss Sport followed in 1987 before being taken over by Boss Spirit in 1989 and Boss Elements in 1994. However, it was not until 1995 that the consecration came with the launch of Hugo, a green and aromatic juice synonymous with the wind. freedom of the 90s. Its feminine version appeared two years later, in 1997. The Hugo Boss olfactory success story then continued with the creation of the emblematic Boss Bottled, pillar of Hugo Boss perfumery . Of course, you are not without knowing that many other essences of the brand have since that day been crowned with success, like the many variations of Hugo and Boss Bottled or the very last Boss The Scent. / p>

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Hugo Boss presents his private agreement for men
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Private Accord for Boss Woman
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The fragrance edition of The Scent for Her
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Boss perfumes offer an Eau de Toilette with The Scent for Her fragrance
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The Scent Pure Accord For Her, the latest female novelty from Hugo Boss
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The Intense version of The Scent for Her fragrance
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Boss The Scent for Her, an oh-so-seductive fragrance
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The Scent Pure Accord, the latest innovation from Hugo Boss
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A new intensity of Boss The Scent fragrance
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The Scent Private Accord for Him
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The Scent Private Accord for Her
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The Scent for Her
EAU DE TOILETTE
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Hugo Urban Journey
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Boss Ma Vie pour Femme L'Eau
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Boss Bottled United
EAU DE TOILETTE
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عطر هوجو بوس بوس بوتلد يونايتد يو دي بارفيوم
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عطر هوجو بوس هوجو مان
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عطر هوجو بوس هوجو ناو
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عطر هوجو بوس بوس بوتلد أبسولوت
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عطر هوحو بوس بوس ذا سينت أبسولوت
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عطر هوجو بوس بوس ذا سينت فور هير أبسولوت
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The history of Hugo Boss

Hugo Boss owes its beginnings to a German tailor who opened his first store in 1923 in Metzingen, near Stuttgart. He specialized in protective clothing for industry, raincoats and uniforms. As early as 1939, the war appeared to be an opportunity for Hugo Boss who only began to manufacture uniforms for the army. It was not until the end of the war that the standard activity of the sign resumed its course. Nevertheless, its founder died in 1948 and it was from then on the family line that took up the torch. It was ultimately his two grandsons, Uwe and Jochen Holy, who decided to focus on men's ready-to-wear, which at the same time forced them to modernize their production techniques. Hugo Boss men's suits made their appearance in 1966, displaying remarkable quality, which allowed them to establish themselves in the world of German men's ready-to-wear. Little by little, Hugo Boss managed to increase his notoriety, even crossing the Atlantic to dress famous actors or sportsmen, like Sylvester Stallone. Nevertheless, Hugo Boss experienced a slight shortness of breath in the early 1990s, which was short-lived thanks to the revival instilled by Peter Littmann, hired as CEO. In addition, he launched the Hugo label aimed at a younger target and offering lower prices. Likewise, it focused on the internationalization of Hugo Boss by making it today one of the most famous brands on the planet.

Hugo Boss perfumes

In parallel with this extension, the Hugo Boss house decided to orient itself in the field of perfumery in 1985 by creating a masculine and aromatic juice called Boss Number One. Boss Sport followed in 1987 before being taken over by Boss Spirit in 1989 and Boss Elements in 1994. However, it was not until 1995 that the consecration came with the launch of Hugo, a green and aromatic juice synonymous with the wind. freedom of the 90s. Its feminine version appeared two years later, in 1997. The Hugo Boss olfactory success story then continued with the creation of the emblematic Boss Bottled, pillar of Hugo Boss perfumery . Of course, you are not without knowing that many other essences of the brand have since that day been crowned with success, like the many variations of Hugo and Boss Bottled or the very last Boss The Scent. / p>

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