Much more than a simple profession, perfumery brings together a whole host of skills. Indeed, this sector of activity requires to have in-depth scientific knowledge, in particular in chemistry. At the same time, perfumery is a creative profession that also requires a certain artistic sense. As a result, this profession is intended for only a handful of men and women in the world. However, this passion seems to be passed on from generation to generation. Thus, many families of perfumers pass on their love for their profession to their descendants. As such, Bernard Ellena comes from a line that is one of the most famous in the olfactory world.
Bernard Ellena’s family environment
Bernard Ellena is a major player in perfumery having greatly contributed to enriching our creative heritage in the field. It must be said that he was born in Grasse, a Provencal town considered to be the World Capital of Perfumery. Very early on, he was immersed in the world of smells. Flowers have always been part of its environment. From then on, it seemed impossible not to succumb to the call of the scents. How can you resist the blazing vision of the immense fields of roses and jasmines stretching out as far as the eye can see? What is more, Bernard Ellena comes from a large family of perfumers. His father, Peter Ellena was himself a renowned perfumer. He worked in particular for the Chiris company, a perfumery having reached its peak at the end of the 19th century and having notably trained the very famous François Coty in the art of perfumery. Likewise, Bernard Ellena’s elder brother is none other than Jean-Claude Ellena, emblematic character of current perfumery, exclusive nose of the Hermès house from 2004 to 2016. His niece, Céline Ellena, is also , perfumer. You will understand, at the Ellenas, no one seems to escape the family passion for the world of scents.
Bernard Ellena’s career and greatest creations
Bernard Ellena chose to work for the company Symrise. This German company was created in 2003 following the merger between Haarmann & Reimer and Dragoco. This is specialized in the production of flavors and fragrances. Today it is one of the major players in its sector all over the planet. Moreover, Symrise has overflowing ambitions and intends to strengthen its reputation ever more. This is why the company acquired the American company Pivona in 2015 for the modest sum of $ 397 million. Thanks to the notoriety of his group, Bernard Ellena has been able to work with many design houses. He has notably created perfumes for Benetton, Biotherm, Davidoff, Esprit, Ferrari, Jacomo, Hanaé Mori, Jil Sander, Montblanc, Naf-Naf, Oriflame, Ted Lapidus, Van Cleef & Arpels or Versace. You will understand, Bernard Ellena is a very prolific character and likes to illustrate himself in very diverse styles.
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