The masculine scent of Courrèges: Courrèges Homme
Founded in 1961, it didn’t take long to become an iconic brand. However, Courrèges was then exclusively specialized in women’s fashion. This great house of creation stood out for its white skirts associated with flat PVC boots. Likewise, Courrèges is linked to the creation of the miniskirt, a real revolution! Today, Courrèges is reinventing itself once again and is aimed at the male population. After having created a fashion line for men, Courrèges set out to conquer them in its perfume department. Thus, she unveils a brand new fragrance called, in all sobriety, Courrèges Homme.
When Courrèges turns to men with Courrèges Homme
The Courrèges house was founded in 1961 on avenue Kléber, in Paris. Her first Haute Couture collection was presented three years later, highlighting very futuristic creations for women. The same year, the Courrèges brand moved, rue François Ier, to a particularly contemporary boutique. Courrèges has always made femininity its core business. Nevertheless, a first masculine approach was brought to it in the 70s. In 1973, Courrèges developed a first collection for men. It was about male clothing for active and dynamic people, adapted to all circumstances, and embodied on the screen by the astronaut Patrick Baudry. Then, this collection was matched with a fragrance named FH77. André Courrèges explained: “I had a precise idea: I wanted an eau de toilette to wear with joy, with an original, strong and very masculine scent, warm and enveloping. I called him FH 77, F for Formula, H for Man, and 77 for the year of his birth or twice 7, a number that brings good luck ”. Nevertheless, Courrèges quickly refocused on women. It is only since 2014, and its relaunch by the entrepreneur Frédéric Torloting, that Courrèges has given pride of place to men. A boutique specially dedicated to men opened on rue François Ier in February 2014. Today, a new men’s fragrance is appearing on the shelves of Courrèges. a number that brings good luck ”. Nevertheless, Courrèges quickly refocused on women. It is only since 2014, and its relaunch by the entrepreneur Frédéric Torloting, that Courrèges has given pride of place to men. A boutique specially dedicated to men opened on rue François Ier in February 2014. Today, a new men’s fragrance is appearing on the shelves of Courrèges. a number that brings good luck ”. Nevertheless, Courrèges quickly refocused on women. It is only since 2014, and its relaunch by the entrepreneur Frédéric Torloting, that Courrèges has given pride of place to men. A boutique specially dedicated to men opened on rue François Ier in February 2014. Today, a new men’s fragrance is appearing on the shelves of Courrèges.
The typically masculine breath of the Courrèges Homme fragrance
< p> Courrèges Homme is a particularly masculine fragrance that highlights the breath of lavender. This Mediterranean plant is very often present in men’s perfumes. Indeed, it has a little retro and very elegant side which is reminiscent of the smell of barbers’ soap of yesteryear. Incandescent spices reinforce the warmth of this perfume. Woody notes also affirm its virility in its wake. Thus, the Courrèges Homme perfume does not lack character and is aimed at a man who likes to emphasize his virility and his power. It does not go unnoticed and is also displayed in a very futuristic and stylish bottle. The Courrèges Homme bottle forms a thick cube of glass with a solid base. His imposing stature is split in two by contrasts that everything opposes. Of one side, a sublime opaque black lacquer are masculine sides. On the other hand, its transparency accentuates its clarity.
While the magnificent Courrèges house , mother of all daring in the 60s and 70s, was passing the new millennium with difficulty, two lovers of the label brought it back to life and creativity in 2011. From then on, these two men went to to breathe new life into haute couture and Courrèges perfumery by launching a pretty feminine perfume and two variations, but also in 2018 by offering a scented “Mini Skirt” and two new men’s fragrances Courrèges Homme and Courrèges Homme Sport.
< h2> Courrèges Homme or Courrèges’s comeback in men’s perfumery
The Courrèges house, and in particular Coqueline Courrèges, had to face the horrors of financial difficulties in the 1990s and 2000s. Difficulties such as the label founded by André Courrèges was in disrepair. e in speed while enjoying its spectacular aura of the 60s and 70s. As a true visionary designer, André Courrèges, had at that time, been able to revolutionize fashion and perfumery with original and daring creations.
< p> In order to restore its heritage and the richness of its past, the two buyers of Courrèges made the choice in 2012 to relaunch haute couture as well as to relaunch the mythical perfumes which have made Courrèges the success such as In Blue, Eau de Courrèges or well still Footprint. Better still, they offered us with great success new fragrances totally in the creative and original spirit of the Courrèges brand with Blanc de Courrèges, as well as La Fille de l’Air and her two children La Fille de l’Air Monoï and the Daughter of the Air Iris.
What could Courrèges still lack in order to re-establish itself as a full-fledged perfume house? A masculine scent of course! With Courrèges Homme composed by the sweet and whimsical perfumer Alexandra Monet and Courrèges Homme Sport composed by the perfumer of emotions Benoist Lapouza, this will be done in 2018.
When Courrèges Homme is an aromatic breath between power and delicacies sensual
Courrèges Homme was born in 2018 from the talents of perfumer Alexandra Monet, very attracted by woody raw materials and gourmet and spicy scents. Yet it is not without reminding us of a first male opus Courrèges, Courrèges Homme, which unfortunately disappeared in 1977 from perfumeries, due to lack of success. Thus Courrèges Homme version 2018 is a beautiful challenge for the brand as for the perfumer who will once again dare to launch a masculine perfume where the olfactory territory is much more feminine. Courrèges daring that will certainly pay off!
This innovative and daring masculine scent therefore opens with relatively traditional airy and aromatic notes of bergamot, sage and mint. Then in the heart, lavender becomes aromatic power to come to marry an ambroxan note and a tonka bean, creating a most original aromatic-woody-gourmand accord. Finally the crystal foam, benzoin and vanilla form an intoxicating set of delicacies but also intensely deep and mysterious.
Terribly modern as nicely retro, Courrèges Homme is likely to seduce the men of 2018 in search of power and original agreements!